POSITION SUMMARY The Email Marketing Specialist plans, executes, and optimizes email initiatives to drive engagement and ROI. This role manages end-to-end campaign production, including audience segmentation, email building, rigorous QA, and performance analysis. The ideal candidate is detail oriented who excels at cross-functional collaboration and timely execution. PRIMARY RESPONSIBILITIES - Campaign Execution: Plan and manage the deployment of diverse email campaigns, including newsletters, GTM initiatives, and lifecycle/triggered automations. - Production & QA: Manage production schedules to ensure on-time delivery while conducting rigorous QA to guarantee alignment with deliverability best practices and legal compliance. - Optimization: Maintain audience segmentation and automated workflows; develop a testing roadmap to optimize subject lines, CTAs, and layouts. - Reporting: Monitor metrics and provide actionable insights/recommendations to improve open rates, CTR, and conversions. - Collaboration: Partner with content and design teams to develop brand-aligned assets and coordinate tasks using project management tools (e. g. , Wrike, Asana). QUALIFICATIONS - Background: Highly preferred, experience in BioTech or Healthcare industry experience. - Education: Bachelor’s degree in business, marketing, related field, or equivalent in experience. - Experience: 2+ years in email marketing. - Technical Skills: Hands-on experience with enterprise ESPs (e. g. , Eloqua, Marketo, SFMC, HubSpot) and basic HTML/CSS for email. - Operations: Proven ability to manage multiple projects in a fast-paced, deadline-driven environment. - Knowledge: Deep understanding of deliverability, segmentation, and dynamic content.
KNOWLEDGE, SKILLS, AND ABILITIES - Analytical Thinking: Ability to translate performance data into actionable marketing strategies. - Tech Savvy: Proficient in Google Sheets (data manipulation), Google Slides (reporting), and AI tools - Communication: Excellent verbal and written skills for cross-departmental virtual collaboration. - Detail-Oriented: A strong focus on accuracy, accountability, and a solutions-oriented mindset. The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations. Remote USA $28 — $38 USD OUR OPPORTUNITY Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives. The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management. WHAT WE OFFER Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program! For more information, visit natera. com . Natera is proud to be an Equal Opportunity Employer.
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